With the advent of CIA-hatched Social Engineering fronts (ooops!, I mean social media sites) like Fakebook, a new psychological phenomenon has emerged within our society. This phenomenon is called "profilicity."
Profilicity is now playing a huge role in the way people develop their self-image. On sites like Fakebook a simultaneous exchange occurs between two entities--an individual's online profile and his or her in-real-life-self. As people broadcast the idealized portraits of their in-real-life-self online, they in turn adjust their in-real-life-self so as to meet with popular approval whenever they post something online, based upon the feedback they get (likes, comments, etc.) from their previous posts. This has a formative effect on the individual's personality.
Eventually, people's in-real-life self and their digital [profiles] practically merge with the individual becoming what the crowdsourced panopticon created, which is exactly the social engineers at DARPA who created Fakebook wanted.
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